In recent days, Saratoga water has become the talk of TikTok, sparking a viral trend and sending shares of Primo Brands Corp. up. What started as a fitness influencer’s morning routine is now turning into a significant boost for Primo’s stock price — and it’s all thanks to the popularity of the cobalt-blue bottles of Saratoga water.
Table of Contents
Saratoga Water’s TikTok Fame: A Viral Trend Takes Off
Saratoga water’s moment in the spotlight began with TikTok wellness influencer Ashton Hall. Hall, known for sharing his health-focused routines, started incorporating Saratoga water into his daily rituals. His routine, which includes drinking Saratoga water around 4 a.m. and dunking his head into a bowl of the water, quickly caught the attention of his followers. The influencer’s content resonated with his audience, and before long, the viral trend of using Saratoga water in early morning self-care routines took off.
The viral video sparked a wave of interest, with users flooding social media to share that they were also purchasing the premium blue bottles for their own routines. Some even followed Hall’s advice of rubbing banana peels on their faces, further amplifying the craze. As a result, sales of Saratoga water have surged, driving attention to Primo Brands, the parent company behind the product.
Primo Brands and the Rise of Saratoga Water
While TikTok’s viral effect may have accelerated things, the growth of Saratoga water was already underway. Before it became the latest TikTok sensation, Primo Brands had already noticed a significant uptick in sales of Saratoga, calling it one of the company’s fastest-growing premium products. The brand, which was acquired by Primo Brands in 2021, had already seen a considerable increase in sales even prior to the viral TikTok boom.
In 2021, Saratoga generated $13 million in net sales, but by 2024, that figure skyrocketed to $71 million. This represents a staggering 76% compound annual growth rate over the span of just a few years. Primo Brands had already expanded the availability of Saratoga before it went viral, doubling the number of on-premise locations that carry the product and adding over 24,500 new retail outlets selling the water.
The Viral Boost: What It Means for Primo Brands’ Stock Price
With Saratoga water hitting new heights in popularity, Primo Brands’ stock price is benefiting as well. As of the latest reports, shares of Primo Brands are up approximately 2%, though they had soared as high as 16.2% in pre-market trading. Investors are increasingly interested in the company’s prospects, particularly after Saratoga’s viral success.
This rise in stock price comes as more and more consumers flock to purchase Saratoga water, further fueling Primo Brands’ overall growth. However, despite Saratoga’s impressive sales performance, it still represents only a small portion of Primo Brands’ total sales portfolio. The company’s flagship brands, including Poland Spring and Pure Life, each generate over $1 billion in annual revenue, and other brands like Ozarka and Primo Water each bring in $500 million or more.
What Does This Mean for Primo Brands Moving Forward?
While Saratoga’s viral moment is certainly exciting for Primo Brands, the company is focused on more than just this one product. Sara-toga is part of a broader strategy by Primo Brands to position itself in the premium water market, where there is significant room for growth. Primo Brands sees substantial market-share opportunities in high-end restaurants and upscale locations, where consumers are increasingly seeking premium water brands like Sara-toga.
The company’s impressive performance with Sara-toga also highlights its ability to grow its portfolio through smart acquisitions. The purchase of Sara-toga in 2021 allowed Primo to tap into an emerging market for luxury spring water, and with the added viral attention, Primo is poised to make even greater strides in this space.
The Bigger Picture: Primo Brands and the Global Water Industry
Primo Brands is not just focusing on Sara-toga water; the company is a major player in the global bottled water industry, which continues to see steady growth. With a diverse portfolio of brands, including Poland Spring, Pure Life, and Ozarka, Primo is capitalizing on the growing demand for premium and functional waters. As more consumers opt for healthier, better-for-you drinks, water brands like Primo’s are positioned to thrive.
Despite Sara-toga’s success, Primo Brands is not solely dependent on one brand. The company’s diverse range of offerings provides stability, with brands like Poland Spring contributing a significant portion of the company’s revenue. Furthermore, with an established presence in retail and foodservice locations worldwide, Primo Brands is well-positioned to continue its growth trajectory.
Is Primo Brands a Good Investment?
Primo Brands’ stock price has shown resilience, and the company’s performance, particularly with Sara-toga water, has piqued the interest of investors. As consumers continue to gravitate toward premium water options, Primo is expected to maintain a strong position in the market. However, it’s important to note that while Saratoga’s viral success is a boost, it’s just one part of Primo’s overall portfolio.
Investors should keep an eye on the broader trends in the beverage industry and Primo Brands’ ability to sustain growth across its product lines. With a market capitalization exceeding $12 billion and continued expansion in both retail and foodservice, Primo Brands appears to be on solid footing for long-term growth.
Conclusion: The Rise of Saratoga Water and Its Impact on Primo Brands
Sara-toga water’s viral success on TikTok has done wonders for Primo Brands, sending the company’s stock price higher and bringing attention to its rapidly growing product. While Sara-toga was already on an upward trajectory, the viral trend has amplified its success, positioning Primo Brands for even greater growth in the premium water market. With its diverse portfolio and strong market presence, Primo is well-positioned to continue benefiting from the growing demand for high-quality, premium beverages.
As the internet continues to shape consumer trends, brands like Saratoga water are showing the power of viral moments and their ability to drive stock performance. For now, Primo Brands is riding high on Sara-toga’s viral success, but its long-term prospects will depend on its ability to continue capitalizing on emerging trends in the beverage industry.
1 thought on “Saratoga Water Goes Viral on TikTok — How It’s Boosting Primo Brands’ Stock Price 2025”